Blooming Fall

Amanda Maria is a Canadian-founded fashion brand positioned as a comfortable luxury and a step away from fast fashion.

Excellent craftsmanship, top-quality fabric, and timeless designs, complemented by feminine essence, are at the core of the brand's DNA. The result is effortlessly chic clothes made to last and stay in style for years.

The new visual identity developed for the brand conveys timeless values such as quality and elegance through refined and in-vogue visuals.

Project Objectives:
Present and promote the new Fall'23 Collection.
Enhance Social Media presence (new visual & strategy).
Promote the new brand identity.

Services:
Visual brand identity, creative concept development, styling, photoshoot production, creative & art direction, post-production.

Credits:
Photography: Brian Jordan Le
MUA: Shehzin Arshad

Creative Concept

Amid the bustling pace of city life, a woman effortlessly transitions between many roles. As autumn arrives, it becomes more challenging to savour the present and remain true to oneself. However, this season—often seen as sombre—offers just as much opportunity to flourish as any other time of year. Amanda Maria's Fall '23 collection is designed to inspire women to thrive and bloom, no matter the weather or the demands of daily life.

Mood:
Elegant. Dynamic. Captured Moments.
Colours: Combination of bold accent colours (trendy red & chocolate) with sophisticated neutrals. Slightly lower contrast, making the visuals a bit moody, but Fall-cozy.

Types of shots:
Dynamic, on-the-go shots in contrast with the still, calm moments represent the balance of busy city life and the art of enjoying the moment. Close-up shots to emphasize the collection's cozy yet sophisticated textures. emphasize the cozy yet elevated textures.

Editing effects:
Film photography on some of the content for SM. Lower exposition & Contrast.

Details & Styling:
Trendy red colour, accessories & styling (double sweater - over shoulders). Imperfect, casual photo composition.
Blooming flowers on the hand-painted fabric created for this collection and the cherry blossom decorative tree visualize the concept. Cold and unwelcoming city architecture creates a beautiful contrast with the soft and cozy fabrics.