Skip to content
Untitled (52)-1

Amanda Maria is a Canadian-founded fashion brand positioned as a comfortable luxury and a step away from fast fashion.

Excellent craftsmanship, top-quality fabric, and timeless designs, complemented by feminine essence, are at the core of the brand's DNA. The result is effortlessly chic clothes made to last and stay in style for years.

The new visual identity developed for the brand conveys timeless values such as quality and elegance through refined and in-vogue visuals.




Project Objectives:
Promote the new Fall'23 Collection.
Set about the Christmas Holiday mood on the brand's Social Media
Enhance Social Media presence (new visual & strategy).

Services:
Visual brand identity, creative concept development, styling, photoshoot production, creative & art direction, post-production. 

Credits:
Photography: Brian Jordan Le

Creative Concept

Story:
There are two storylines.
1. Girlfriends get together for a stroll through the city or a coffee date.
2. Holiday shopping.
Both tell a story about life in a big city anticipating Christmas. Coffee dates are one of the coziest things to do during the season. It is also one of the most casual activities everyone can imagine. While gift & shopping is what sets up the mood for the Holidays.

Mood:
A mix of vibrant & subtle moments with a dynamic city-life vibe.

Types of shots:
Dynamic, live and vogue-like shots. Close-ups.

Editing effects:
B&W photography, vivid, polaroid tones.

Colour Palette & Styling:
Trends: dynamic shots, unconventional angles, street style photography, B&W photography.
Details: Relaxed styling and close-ups of the fabrics emphasize the message behind the campaign - comfort & luxurious textures. Incorporated holiday accessories & backgrounds create the holiday mood.

Digital Experience

A vivid and bold story relevant to women of a big city created seasonal and engaging content to enhance the brand's Social Media presence. Incorporating props like gift boxes and holiday store displays set up the anticipation of the upcoming Christmas and holiday shopping mood.