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Untitled - 2024-09-08T202624.461

Amanda Maria is a Canadian-founded fashion brand positioned as a comfortable luxury and a step away from fast fashion.

Excellent craftsmanship, top-quality fabric, and timeless designs, complemented by feminine essence, are at the core of the brand's DNA. The result is effortlessly chic clothes made to last and stay in style for years.

The new visual identity developed for the brand conveys timeless values such as quality and elegance through refined and in-vogue visuals.
 
Project Objectives:
Curate and present the Holiday looks created from Amanda Maria FW'23 collection to stimulate sales before and during the season.
Create Holiday content for the brand's Social Media to maintain engagement.

Services:
Visual brand identity, creative & art direction, styling, photoshoot production, post-production, social media visual strategy. 

Credits:
Photography: Brian Jordan Le

Creative Concept:

"Holidays with Amanda Maria.
Share the happy moments with your loved ones."

The Holiday season is about creating happy memories with the people you love. And the only feeling that is better than receiving gifts is giving them. Amanda Maria Holiday'23 campaign tells a story about friendship, laughs, gifts and sparkles in the luxurious atmosphere of rubi velvet and classic French cafe interior. 

Mood:
Festive, chic and classy. 

Types of shots:
full-shots, medium shots, close-ups.

Colours & effects:
The leading colours are red, golden and white.
Effects: Flash photography.

Details & Styling: 
Trendy posing and fashion accessories.
Details: Jewelry in trend - pearls, choker with a rose. Red lipstick & sparkles for the holiday mood. Props: Christmas decorations & gift boxes.

Digital Experience

The intriguing visuals with a ruby velvet curtain manifested the beginning of the Holiday season on the brand's Instagram account. As the story evolved, the brand invited the audience to join the celebration of joy and shared inspiration for the Holiday party looks.