New Essentials

Amanda Maria is a Canadian-founded fashion brand positioned as a comfortable luxury and a step away from fast fashion.

Excellent craftsmanship, top-quality fabric, and timeless designs, complemented by feminine essence, are at the core of the brand's DNA. The result is effortlessly chic clothes made to last and stay in style for years.

The new visual identity developed for the brand conveys timeless values such as quality and elegance through refined and in-vogue visuals.

Project Objectives:
Showcase the permanent collection of the brand's wardrobe essentials in a new light.
Acquire new customers within the younger target audience.
Enhance Social Media presence (new visual & strategy).
Promote the new brand identity.

Services:
Visual brand identity, creative & art direction, styling, photoshoot production, iPhone photography, post-production.

Creative Concept:

Minimalistic space & clean model look to keep the focus on the pieces, silhouettes, and textures.
Black & white photography elevates the visuals and gives a classy vibe.
Trendy accessories and model posing add relevance to the looks and visuals attracting the target demographic while maintaining the brand's identity.

Mood:
Classy, Clean, and Bold with a trend twist.

Types of shots: Full body. mid-body, close-up.

Editing effects:
B&w photography.

Details & Styling:
Trendy posing, props & fashion accessories (jewelry).

3 An optional caption for the image that will be added to the gallery. Enter any descriptive text for this image that you would like visitors to be able to read.

2 An optional caption for the image that will be added to the gallery. Enter any descriptive text for this image that you would like visitors to be able to read.