Amanda Maria is a Canadian-founded fashion brand positioned as a comfortable luxury and a step away from fast fashion.
Excellent craftsmanship, top-quality fabric, and timeless designs, complemented by feminine essence, are at the core of the brand's DNA. The result is effortlessly chic clothes made to last and stay in style for years.
The new visual identity developed for the brand conveys the timeless values of the brand such as quality and elegance through the refined and vogue-like visuals.
Project Objectives: Promote the Sprin-Summer'23 Collection. Acquire new customers within the younger target audience. Enhance Social Media presence (new visual & strategy). Promote the new brand identity.
In the soft, cool glow of late spring, a young woman escapes the city for a relaxing lakeside getaway. Dressed in effortlessly chic, breathable fabrics, she enjoys a serene walk by the water and explores the beauty of nature. Unable to resist the temptation she takes a brisk dip in the cool fresh water and slips into a cozy sweater to warm up after. The comfortable and elegant clothes by Amanda Maria help her to embrace the ultimate luxury of comfort and self-expression.
Mood: Late-spring-cold, a bit moody.
Types of shots: Full body. mid-body, close-up.
Editing effects: Film filter editing. Lower contrast. Subtle colours.
Colour Palette & Styling: Trendy fashion accessories (jewelry, oval sunglasses) & photo editing (film). The cold tones of the visuals with the unsettled water and wet stones contrast with the cozy sweaters and convey the late spring-early summer atmosphere.
Digital Experience
The brand's website visual update included new imagery to ensure that the new visual brand identity was cohesive over all platforms.
Adding relevant trends to the visuals helped to enhance the brand's Social Media presence and acquire new customers within the younger target audience.
2 An optional caption for the image that will be added to the gallery. Enter any descriptive text for this image that you would like visitors to be able to read.
-2.png)
