Sustainable fashion reinvented

re is a Toronto-based sustainable fashion brand founded by Lisa Tse.
The idea of repurposing combined with the elevated timeless silhouettes creates an innovative and unique brand that serves a mindful customer.
The brand is using sustainable fabrics and repurposed vintage textiles to create high-quality and eco-conscious clothing and bags.

A re woman is eco-conscious and sophisticated, a big-city person who enjoys style and comfort.

Services
Brand identity, creative & art direction, styling, photoshoot production, iPhone photography, post-production, visual strategy for Instagram.

Credits
Photography: Brian Jordan Le
MUA: Shehzin Arshad

Creative Concept

Story
A re woman seamlessly balances a bustling schedule of business meetings, brunches with friends, and elegant evening outings. Her wardrobe, defined by mindful sophistication, reflects her refined identity. Crafted from luxurious, soft-touch fabrics, each piece supports her dynamic, city-centric lifestyle with effortless grace and poise.

Mood
Bold. Calm. Elegant.

Types of shots
Dynamic, on-the-go shots, full body, mid body, close-ups.

Editing effects & Colour Palette
Film. Lower contrast, sandy tones.

Details & Styling
Trends: Trendy fashion accessories (headband, oval sunglasses), clean makeup with freckles.
Details: Flowers symbolize care for nature and mindfulness. Minimalistic styling paired with clean, natural makeup highlights the delicacy and elevation of the clothing.

Digital Experience

The brand's new Instagram strategy was crafted around its core values and aesthetics while aligning with the latest social media content trends.

The message of mindful living and conscious fashion choices was conveyed through educational posts and collaborations with like-minded businesses. Detailed imagery of high-quality fabrics and designs emphasized their importance.

Cityscapes, both as stand-alone visuals and as backdrops, reflect a dynamic, urban lifestyle of a re woman. At the same time, the integration of nature symbolizes her eco-conscious mindset and desire for balance.

The refined neutral tones of the colour palette embody the elegance central to the brand's identity.

These visuals were seamlessly integrated into the brand's website, ensuring a consistent and cohesive brand experience across platforms.

Repurposing as a Lifestyle: Collaboration with a Luxury Furniture Consignment Store

As part of the brand's refreshed content strategy, this collaboration aimed to communicate the brand's values and the elevated brand identity.

The Message: There are countless ways to embrace an eco-conscious lifestyle, and one of the most impactful is through repurposing. Many items can find a second life when reimagined, while others can be transformed into entirely new creations.

Concept development, communication and agreement with the Of Things Past store, iPhone photography, and postproduction by Kseniia Voronina.